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It amazes us how many companies remain inactive in the blogosphere. Blogging has mainstreamed in segments of the economy, as evidenced by the Internet-savvy Obama campaign which launched the Change.gov blog and website on Nov. 5, migrating their message of inclusion from campaign to governance.
But beyond politics and the exploits of powerblogs like Huffington Post, Boing Boing, Dooce, or Tree Hugger, the value of blogging in corporate markets is still emerging. Read More…
 
Why is Web 2.0 strategy so important to companies? The following chart from Morgan Stanley analyst Mary Meeker’s 2008 Internet trends presentation earlier this year uses data from the Annenberg School to show what people consider their most “trusted” sources of information.
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 What gets e-mails opened? And how can you increase reader click-through?
Here are three rules to remember when setting up an e-mail program to help optimize opens and CTR (click-through rate). Read More…
 
If you aren’t already using Google Alerts to track company, brand, product or competitor mentions, you should be. This super simple tool is a great way to keep track of the sprawling Internet’s activity. It’s not perfect, but it’s pretty darn good. If you’re a Web guru and want a more sophisticated tool…check out Yahoo Pipes!
 
Stuve Rubel is VP at Edelman Digital, an editor at AdAge, and one really connected individual. Perhaps too much at the bleeding edge of technology for most people, but he is a living example of where the marriage of marketing and technology are leading us.
http://micropersuasion.com
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