One of the great changes that the Internet has fostered is customer empowerment. Sometimes that can be a challenge (ask McNeil about Motrin Moms). More often that can spell opportunity. 5 Things takes a look at some high-profile enterprise innovation crowdsourcing initiatives that show how smart companies are rethinking their ideation process. If you think this stuff is not for you, think again.
The 2010 Edelman Trust Barometer showed some surprising trends (we trust our friends a little less, and the business press a little more than before.) It also showed that tech companies continue to have the highest market trust while our financial institutions have managed to erode their trust factors even more. Maybe Google will get into banking?
Read the complete report.
Source: 2010 EDELMAN TRUST BAROMETER
Ask virtually any B2B marketing professional what is high on the priority list for 2010 and lead generation will be on the majority of responses. With so much focus on the need, it is surprising how many companies still struggle with basic lead generation concepts. Here are three reminders when creating programs to encourage prospects to identify themselves as a “lead” in your marketing campaigns.
Recently, we got to see a cool project management add-on for Google Docs— Smartsheet. This affordable online application transforms simple spreadsheets into sophisticated project management tools. This is a great example of the innovation being spawned by open API platforms like Google.
PBS has been more innovative than many media organizations in acknowledging the changes in the market. The PBS Mediashift blog is a good bookmark for anyone in marketing. It links to great content on new media, new journalism concepts, academic perspectives, etc. Media types probably already read it…lots more people would find it useful.